Decision IQ Study Finds Only 15 Percent Of Companies Are Decision Leaders – Here’s How The Rest Can Catch Up
Our recent Decision IQ research found that fewer that one in six companies have a powerful combination of consistently strong decision-making processes, excellent execution and..
4 Lessons From Scaling Foresight-Driven Decisions At The Estée Lauder Companies
The word foresight has a mystical sound akin to fortune telling. Yet, the business reality of this growing discipline is much more practical, according to The Estée Lauder..
Decision Back Podcast: Scaling Foresight With Kalindi Mehta Of Estée Lauder
The latest episode of the Decision Back Podcast introduces the visionary voice of Kalindi Mehta, Vice President of Foresight and Predictive Analytics at the Estée Lauder..
4 Lessons From The Decision-Driven Consumer Insights Revolution At Blue Diamond Growers
Over the past decade, the old view of market research became obsolete as leading companies informed their innovation and growth initiatives by investing heavily in new consumer..
Decision Back Podcast: Consumer Insights With Sarb Dhanjal-Brown Of Blue Diamond
Our latest Decision-Back Podcast is available now! It’s a fascinating conversation between the brilliant Sarb Dhanjal-Brown, Director of Consumer Insights, Analytics & Consumer..
How To Drive CPG Growth From Within Using The Decision-Back Approach
The consumer packaged goods (CPG) industry is experiencing unprecedented change. CPG leaders were already struggling to navigate a more volatile, uncertain, complex and ambiguous..