Our Customers

Improving New Product Launch Success with Decision Intelligence

Situation

Our customer, a leading consumer goods company, was facing a significant challenge with the high failure rate of new product launches. They needed to improve the accuracy of their new product forecasts and enhance the effectiveness of their launch strategies. Specifically, they were grappling with the decision of which product formula to launch that would lead to “sticky” adoption. To address these issues, the customer sought a solution that could facilitate the ideation and launch process, while also providing a system of record for new product launches. Cloverpop was selected as the Decision Intelligence platform to deploy forecasts, digitize a continuous improvement process and monitor / course-correct innovation performance.

Complication

The customer's existing approach to new product forecasting and launch decision-making was cumbersome and lacked the necessary accuracy and efficiency. Deciding which product formula to launch was a complex task that involved multiple stakeholders and often relied on subjective judgments. This resulted in a high level of new product failures, leading to low success rates and missed market innovation performance targets. The customer needed a streamlined and data-driven solution to address these complications and make informed launch decisions.

Solution

To address the challenges faced by the customer, Cloverpop deployed a comprehensive solution that encompassed new product forecasting, decision flow facilitation for the ideation and launch process, and leveraging the Cloverpop system of record for new product launches. The new product forecast provided a data-driven approach to predicting demand and identifying market opportunities. The decision flow facilitated collaboration among stakeholders and streamlined the decision-making process. Additionally, the Cloverpop system of record digitized continuous improvement and monitoring, ensuring that insights and lessons learned from each launch were captured and utilized for future innovation success.

Results

The implementation of Cloverpop's solution yielded significant results for the customer. Over 30 new product concepts were forecasted and assessed, allowing the customer to prioritize and allocate resources effectively. The accuracy of the new product forecasts improved by ~30%, reducing the risk of launching products with low market demand. This improvement led to a more efficient allocation of resources and a reduction in new product failures. Additionally, the solution helped identify $150 million in executable innovation opportunities. Cloverpop's solution enabled the customer to make informed and data-driven decisions, resulting in improved new product launch accuracy and significant business growth.

Driving Future Growth Opportunities through Foresight



Situation

Our client, a global consumer packaged goods (CPG) company, faced the challenge of gaining visibility into future growth opportunities. Their existing analytical capabilities were primarily backward-looking and did not effectively model the future drivers of growth. To inform their "Where-to-play" and "How-to-win" decisions, the client needed a Decision Intelligence solution that could provide foresight into potential growth areas and the ability to simulate scenarios and collaborate with cross-functional stakeholders to come to a decision. The specific decision to be made was where to focus their efforts within each market category. To address this situation, Cloverpop developed a comprehensive solution that included a foresight model, a collaborative simulator, and due-to decomposition.

Complication

The customer's existing approach to new product forecasting and launch decision-making was cumbersome and lacked the necessary accuracy and efficiency. Deciding which product formula to launch was a complex task that involved multiple stakeholders and often relied on subjective judgments. This resulted in a high level of new product failures, leading to low success rates and missed market innovation performance targets. The customer needed a streamlined and data-driven solution to address these complications and make informed launch decisions.

Solution

To address the client's challenges, Cloverpop developed a comprehensive solution that consisted of three main components. First, a holistic foresight model was built to analyze consumer and macro trends and forecast growth opportunities over a 5-year horizon. This model provided the client with valuable insights into future market dynamics. Next, a collaborative simulator was created to simulate forecasts based on execution and macroeconomic variables. This allowed the client to assess the potential impact of different strategies and scenarios on future growth. Finally, a due-to decomposition analysis was conducted to understand the key drivers of growth within each category and inform strategic decision-making.

Results

Accelerating Clinical Trial Decision-Making for Global Pharma



Situation

Our client, a global pharmaceutical company, faced the challenge of evaluating multiple developmental drugs to determine which should be advanced to the next phase of clinical trials. This decision required input from multiple teams across various functional groups within the organization. Given the high stakes involved and financial implications in the millions of dollars, the client sought a solution to streamline and expedite the decision-making process. The objective was to identify the most promising drug candidate to advance while considering all key clinical trial requirements.

Complication

The client's existing decision-making process for
advancing drugs to clinical trials was complex and time-consuming. The involvement of multiple teams across six functional groups added to the challenges. Coordinating inputs, aligning on criteria and gathering feedback from stakeholders within the organization were significant hurdles. The client needed a solution that could facilitate collaboration, streamline the decision-making process, and ensure that all critical clinical trial requirements were considered. Without an efficient approach, decision-making was delayed, resulting in missed opportunities and potential financial
losses.

Solution

To address the client's challenges, Cloverpop developed a comprehensive decision playbook solution. The decision playbook established clear guidelines and criteria for evaluating and selecting the most suitable drug candidate for advancement to the next phase of clinical trials. Leveraging Cloverpop's collaboration platform, teams from all six functional groups were able to provide input and feedback in a structured and streamlined manner. The solution ensured that all key clinical trial requirements were considered, allowing for informed decision-making.

Results

Streamlining Supply Chain Resilience for Life-Saving Drug



Situation

Our client, a global pharmaceutical company, faced a critical situation when their life-saving drug, which relied on over 130 unique inputs, experienced delays in the delivery of a vital raw material. These delays significantly impacted production, leading to shortages of the drug and potentially compromising patient lives. Swift decision-making was crucial to mitigate the supply chain issues and identify alternative suppliers. The decision at hand was determining the best course of action to address the supply issues related to the raw material at the affected site.

Complication

The delays in raw material delivery created substantial complications for our client. The shortage of the life-saving drug not only put patient lives at risk but also led to revenue losses and tarnished the company's reputation. The challenge lay in making timely and informed decisions to mitigate the supply chain disruption. Coordinating efforts across teams, identifying alternative suppliers, and resolving the issue promptly were critical factors in ensuring a stable supply of the life-saving drug. Without a streamlined approach, the client faced extended production delays, continued shortages, and financial repercussions.

Solution

Cloverpop deployed a comprehensive solution to address the urgent supply chain challenges using decision playbooks that outlined the necessary steps to resolve supplier shortages. These playbooks provided clear guidelines and best practices for effectively mitigating supply chain disruptions. Leveraging the Cloverpop platform, the client improved speed and collaboration in resolving the issue by facilitating seamless communication and coordination among teams involved in the decision-making process. Furthermore, the platform allowed for clear record-keeping of issue resolutions, ensuring that valuable insights and lessons learned were captured for future reference.

Results

Accelerating Procurement Value with Enterprise Technology Sourcing



Situation

Our client, an international consumer packaged goods (CPG) company, faced the challenge of procuring new ERP modules. The procurement process involved a high-value contract that impacted multiple functions within the organization, including Marketing, Sales, Analytics, Consumer Insights and IT. The decision at hand was to select the most suitable ERP provider that would meet the company's requirements. To ensure an informed decision-making process, the client aimed to create a comprehensive decision playbook that would assess and weigh the trade-offs between various vendors.

Complication

The ERP procurement process presented several
complications for our client. The decision had far-reaching implications, affecting multiple functions within the organization. Coordinating input from various stakeholders, evaluating the capabilities of different ERP providers, and considering the long-term impact on the company's operations were complex tasks. Without a structured approach to the decision-making process, the client faced delays, inefficiencies, and the potential risk of selecting an inadequate ERP solution. Streamlining the process and facilitating collaboration among stakeholders were critical factors in achieving a successful outcome.

Solution

Cloverpop provided a comprehensive solution to address the challenges in ERP procurement. The first step involved creating a decision playbook that outlined the criteria, evaluation process, and trade-offs to consider when selecting an ERP provider. This playbook provided a structured framework for decision-making, ensuring all relevant factors were considered. Leveraging the Cloverpop platform, the client enabled asynchronous collaboration among stakeholders. Each stakeholder had the opportunity to provide their expertise and perspective throughout the decision model, enabling a comprehensive evaluation of the potential ERP providers.

Results