Erik Larson

Erik Larson
I am the founder of Cloverpop.com, an app for decision-driven work. I’m also an Illinois farm boy turned MIT rocket scientist, Harvard MBA and decorated U.S. Air Force Captain who ended up part of the Silicon Valley tech revolution. After 15 years building businesses for Macromedia and Adobe, I decided to found my own. Cloverpop is a product of my desire for people to be happy at work, passion for building great products and curiosity about how our brains create our minds, our minds perceive our world, and our world becomes what we decide. Building Cloverpop, I’ve been immersed in the science of decision making, performing hundreds of experiments with researchers at Stanford and elsewhere to understand--and fix--decision making at work. Our research has been published in Harvard Business Review, and I’m a frequent speaker and writer on both entrepreneurial leadership and the business impact of behavioral science.
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Recent Posts

Five Ways Business Decisions Making Fails And How To Avoid It

Most companies have a fairly specific method for making decisions. It may not be perfect. It could probably be improved with a more inclusive slate of people informing decisions. Sure, some decisions end up being wrong. But experienced decision makers know how to get people in a room, look at the information in front of them, and decide how to proceed.

How Innovators Build Trust And Make Fast Decisions That Spread Like Wildfire

It’s hard to overstate how much business success relies on better, faster decision making. Bain & Company research found that decision making effectiveness drives 95% of business performance. The UK Institute for Employment found that decision practices impact 50% of employee engagement. Your company’s decision practices have a huge impact on how your business and your employees perform.

Forbes: Six Simple Decision-Making Metrics To Kill Bad Meetings And Emails

Leadership and management are largely about judgment and decisiveness, so it’s no surprise a Bain & Company study found that decision making drives 95% of business performance.

What gets measured gets managed, and what gets managed gets better, so it’s no wonder the decision-making process in most companies is slow, frustrating and stuck in the past. And since decision making is much of what managers and executives do, it’s no wonder our calendars are crammed with ineffective meetings and our inboxes are flooded with 100s of burning emails.